Points to Consider While Choosing a Mobile Application Platform

In 2019, with the number of mobile phone users, surpassing the number of desktop users, the mobile application market has become one of the great business promotion platforms.

Making an app that reflects your business, products and services not only boosts the business values, but also enhances the branding of your enterprise. However, creation of a mobile application is also difficult. You need to choose the appropriate platform for your mobile application.

Think about your customers

The first thing that matters the most is user experience. Do you want that users download your app, delete it and rate as poor? No, definitely not. So, focus more on mobile application design or UX as users are the ultimate decision makers.

Keep in mind your business audience

Determine the base and clear purpose of your business, consider options for its monetization, and the relationship between the application and users.

Know your target audience, as if your mobile application serves business people then use iOS otherwise go for any other platform. In this way, you can develop the best application without going beyond your budget, and then develop versions for other platforms based on feedback received.

Decide supported devices

Since making an application that supports maximum devices is challenging, therefore after analyzing your audience, it is advisable to decide the preferred devices. Android supports more than 100 devices, whereas iOS and Windows support only 15 and 100 devices respectively. So, have a look at the features of all mobile platforms and choose your preferred device freely.

Consider Development Costs

It is obvious that productive apps require investment, but it generally increases with the app development process. Also, development costs are likely to vary with different platforms. Thus, if you are looking for an affordable option, then go for Android over iOS and start working on your app.

Recognize Further Challenges

Does not just end up by launching an app, take notice on post-launch issues that might occur in the future. Two major challenges are

(i)                 Updating a mobile app without any security threat

(ii)               Restricting the use of applications to predefined times and locations.

CONCLUSION

Hence, all the possible factors need to be considered carefully. It will surely lead you to choose the right mobile application platform.  To go with any of the chosen platforms, you need to hire a mobile application developer.

BeeboTech is a fast-growing mobile application development company in London. It creates both native and cross-platform smartphone apps, including advanced features like virtual reality, AI, etc.

If you are looking to get an estimate for your app development, contact us via phone or our contact form. Our great professionals will be glad to help you!